Car guru, Jeremy Clarkson once said “its not what you drive its how your drive it!”. Ford has upgraded its MyFord Touch Infotainment systems to include a navigation system that now track the most ecological route and ongoing eco-driving couching. Drivers who use the program will be able to decide which route to take and view their ecological driving habits right next to their fuel gauge. The real time data provided just on the dash board is expected to make changes in their behavior due to the drives ability to feel the instantaneous difference in their driving habits. The eco-route program also involves excluding congested routes so the drivers can avoid traffic and drive at an efficient speed. The program has proved to have saved 15% of fuel with the testers of the program.