AlertForce chief executive officer Brendan Torazzi struck on the model for his award-winning training business when exploring ways to market futuristic sleep pods to manage corporate fatigue.
Discouraged by barriers required to sell the pods, Mr Torazzi sought advice to build a course to help truck drivers manage fatigue.
Within six months, he had secured around 20 per cent of the market.
AlertForce now is one of Australia’s leading providers of workplace health and safety (WHS) training. Its success has seen it nominated in the NSW small business category of the annual Telstra Business Awards, to be announced at the Westin Sydney on Tuesday (July 21).
Launched in 2009, AlertForce is a registered training organisation that offers nationally recognised WHS training courses and qualifications. Operating across Australia, courses are delivered face-to-face and online for small businesses through to multi-nationals.
The Sydney-based operation employs eight fulltime staff to facilitate training in the areas of construction, telecommunications and government.
Mr Torazzi says the company’s website is the best sales generator, with 60 per cent of revenue delivered through sales transacted online. “I believe the best marketing and sales strategies for small business are delivered online. Done correctly, small business can leverage results not possible last century.”
Mr Torazzi said he spent a lot of time and effort getting the website and learning management system integrated so that customers can self-serve.
“Our marketing and sales strategy is let clients come to us once they are ready to purchase. Once an enquiry is made we regularly drive engagement through clear communication.”
